For Life Insurance Agents ·
What you'll accomplish
By the end of this guide, you'll have a library of plain-language educational documents — policy explainers, product comparison guides, FAQ sheets, and leave-behind materials — that you can email to prospects before appointments, send during underwriting wait times, and use as leave-behinds after presentations. These documents make you look professional and help prospects understand what they're buying.
What you'll need
Go to claude.ai, start a new chat, and set up your context:
I'm a life insurance agent helping clients understand their coverage options. I need to build a library of educational documents that explain insurance concepts in plain language. My typical clients are: [describe — e.g., "families aged 30-50, some small business owners, and seniors looking at final expense"].
Please write documents that:
- Use simple, non-technical language
- Use real-life examples with made-up dollar amounts
- Avoid jargon unless explained immediately after
- Are 300-500 words unless I ask for longer
Request these first — they'll be the ones you use most often:
Term vs. Whole Life Comparison:
Write a 400-word plain-language explanation of term life vs. whole life insurance for a family in their 30s or 40s. Use an analogy. Help them understand: which is simpler, which builds cash value, which is cheaper, and when each makes sense. Don't push either product — be balanced.
How Cash Value Works (Whole Life):
Write a plain-language explanation of how cash value works in a whole life policy. Use a realistic example: $500K policy, premium paid over 30 years. Show: when cash value starts building, how they can access it, and what happens if they die. No jargon.
Why Work Life Insurance Isn't Enough:
Write a 350-word explanation of why most employer group life insurance isn't sufficient protection. Cover: portability issues, typical coverage amounts (1-2x salary), what happens when you change jobs. Include a quick example with hypothetical numbers.
How IUL Works (Simplified):
Write a plain-language explanation of indexed universal life insurance for someone who has heard about it but doesn't understand it. Use an analogy. Cover: how premium flexibility works, how the index feature works (simply), and who it's best suited for. Under 400 words.
Write a FAQ document answering the 8 most common life insurance questions prospects ask. For each question, give a 3–5 sentence honest answer. Questions to cover: "How much coverage do I need?", "What if I'm not healthy?", "Can I afford it?", "What happens if I miss a payment?", "Should I get term or whole life?", "Is life insurance at work enough?", "How long does the process take?", "Do I need a medical exam?"
Copy each document into Google Docs or Word. Create a folder called "Client Education Library." Name each file descriptively:
Term vs Whole Life - Plain Language.docxHow Cash Value Works.docxWork Insurance FAQ.docxCommon Life Insurance Questions.docxFor leave-behinds, use Canva to add your headshot, logo, and contact information to the document header — it takes 5 minutes per document and makes them look professional.
Map each document to a point in your sales process:
Product explainer:
Write a plain-language explanation of [product] for [client type]. Cover: how it works, key benefits, who it's best for, and 1 example with made-up numbers. Under 400 words. No jargon.
Comparison document:
Write a comparison document: [Product A] vs [Product B] for [client type]. Cover: cost, coverage, key differences, and when each makes sense. Balanced, not pushing either. 400 words.
FAQ sheet:
Write a FAQ with answers to [8/10] common questions about [topic] from prospects who know nothing about insurance. Each answer: 3-5 sentences. Honest, plain language.
Leave-behind summary:
Write a 1-page leave-behind document summarizing what we discussed in today's [life insurance review / needs analysis]. Key points: [list the main things you covered]. End with: how to reach me and next steps.