What you'll accomplish
By the end of this guide, you'll have a system for generating a month's worth of LinkedIn and Facebook content in under 90 minutes — educational posts that attract referrals and leads without feeling salesy. You'll also have a set of evergreen content "archetypes" you can reuse forever.
What you'll need
How-To Guide: Build Your Social Media Content Engine
Open ChatGPT and set your context:
I'm a life insurance agent specializing in [your focus — e.g., "term and permanent life for families in the [region] area" or "final expense for seniors" or "business life insurance for small business owners"].
My target audience on LinkedIn and Facebook is [describe your ideal prospect].
I want to build a content system that positions me as a trusted educator — not a salesperson — and generates referrals and inbound interest.
Then ask:
Give me 10 content "archetypes" — recurring themes I can post about regularly that will be valuable to my audience without being product pitches. For each archetype, give a brief description and an example post idea.
Save the archetype list — this is your permanent content calendar framework.